Marketing Mindset Podcast

Join e-commerce veteran Jordan West as he delves into the explosive world of TikTok Shops. He highlights how TikTok is revolutionizing social commerce, emphasizing the importance of authentic connections. Jordan shares strategies for brands to successfully launch their shops, including the value of influencer partnerships and phased approaches. He also addresses common hesitations, offering practical steps and insights into leveraging data for growth. Get ready to uncover how TikTok can become a game-changer for your digital sales!

In this episode of Marketing Mindset, Colby Flood talks to Henrik Johansson, an entrepreneur who scaled Boundless to $100 million in revenue.  Henrik shares his expertise on customer segmentation strategies, highlighting the importance of understanding why customers buy, not just what you’re selling. He delves into the evolution of targeting as businesses grow, offering insights on the distinction between customer segments and buyer personas. Henrik emphasizes the value of being the best in the world at serving specific market niches and shares lessons on balancing profitability and expansion. They also explore how AI is reshaping industries, offering practical insights on growth strategies, customer targeting, and adapting to the future of work through technology. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ ⁠Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠ Visit our Agency website: ⁠www.brighterclick.com⁠ Learn more about our creative strategy software: https://www.dataally.ai/

In this episode of The Marketing Mindset Podcast, Colby and Charlie explore the intricacies of creative testing and performance analysis in digital advertising. They share their mythos of systematic naming conventions, which Charlie champions as essential for any agency looking to save time and improve performance. Plus, they share their thoughts on understanding ad performance metrics, not just focusing on top performers but also finding potential in medium performers through iteration. They introduce the concept of treating an ad creative as a funnel, where each stage—from initial impressions to the final conversion—should be analyzed to identify bottlenecks. Charlie suggests that focusing on these specific metrics allows for targeted improvements, which can significantly boost overall campaign performance. Tune in to hear their thoughts on how creative strategies can impact average order value (AOV) and why certain messaging approaches can subtly influence consumer behavior to increase spending. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/

This week on The Marketing Mindset Podcast, Colby and Charlie focus on the important phase of ad creative testing within the broader context of media buying. They share their thoughts on campaign structuring, including offering various approaches to setting up tests and discussing the merits of using separate campaigns for testing versus integrating them into evergreen campaigns. Throughout the episode, you’ll get tips on understanding the relationship between different metrics when evaluating cr...

In this episode of Marketing Mindset, Colby and Charlie continue their exploration of the creative strategy process, this time focusing on the crucial stages of internal QC and client handoff. Based on their years of experience delivering creative to clients, they discuss the importance of a well-structured QC checklist that addresses design quality and strategic alignment with the client's brand guidelines. Charlie introduces the idea of a two-stage QC process, where designers focus on ...

In this episode of Marketing Mindset, Colby and Charlie continue their creative strategy series by focusing on the process of handing off creative briefs to designers. They explore the importance of communication, particularly when working with new designers, and Charlie shares her experience in developing a shared language with designers and copywriters. Throughout the episode, they give tips on creating a briefing structure that works for your team, discuss why it’s so important to hav...

In this episode of Marketing Mindset, Colby and Charlie dive into the execution phase of a 90-day creative testing plan, following up on earlier discussions around building a high-level creative strategy. They emphasize the importance of testing multiple messaging angles to gather robust data that can guide creative decisions, and Charlie shares why you shouldn’t overload your planning with too many angles, advocating for a focused approach that allows for tweaks and adjustments based on...

In this episode of Marketing Mindset, Colby, Charlotte, and guest Barry Hott explore the intricate dynamics between Facebook advertising media buying and creative performance. They address common challenges in collaboration between creative strategists and media buying teams, and Barry offers practical advice for improving communication and fostering better collaboration.Tune in to hear Barry discuss the importance of media buying knowledge for creative strategists, particularly in performance-driven roles. Barry...

In this episode of Marketing Mindset, Colby talks to Amy Parker, a seasoned marketer with extensive experience in multi-unit businesses, focusing on food service, grocery chains, and retail sectors. Amy explains the importance of understanding a business's financial structure and how marketers should align their strategies with the company's revenue goals.They discuss the interplay between direct response and brand marketing, and Amy tells Colby the key metrics for evaluating brand marketing ...

In this episode of the Marketing Mindset podcast, Colby interviews Brad Jeffery, the founder of Made Free, a company dedicated to using business as a force for good by addressing human trafficking and poverty through ethical manufacturing. Brad shares the inspiring story behind Made Free, which began 14 years ago to create a brand that provides high-quality products and stands for something bigger.Tune in to hear Brad and Colby’s thoughts on the future of marketing, particularly the importanc...