This week on Marketing Mindset, Colby interviews Chris Suglia, an agency owner specializing in white-label paid media services, to discuss a holistic approach to creating and optimizing digital ads. They discuss essential creative tracking metrics, such as hook rate and hold rate, that are valuable for understanding the subtler aspects of audience engagement, particularly for ads that aim to boost brand recognition rather than drive direct conversions.

Tune in to hear them share tips about client reporting, including the importance of transparency and customization, and learn how Chris tailors reports and communication based on each client’s knowledge and interest, providing detailed dashboards and monthly performance summaries for more sophisticated clients while simplifying metrics for less experienced business owners. 

You’ll also learn how they educate clients on the role of macroeconomic factors, social platform algorithms, and other external elements that may impact ad performance.

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