Building a High-level Creative Strategy Process Pt. 6

This week on The Marketing Mindset Podcast, Colby and Charlie focus on the important phase of ad creative testing within the broader context of media buying. They share their thoughts on campaign structuring, including offering various approaches to setting up tests and discussing the merits of using separate campaigns for testing versus integrating them into evergreen campaigns. Throughout the episode, you’ll get tips on understanding the relationship between different metrics when evaluating cr...