The role of creative strategists is evolving faster than the industry can handle, and Sarah Levinger breaks it all down in this eye-opening discussion. From UGC fatigue to the death of hard-sell marketing, we uncover the shifts redefining ad strategy in 2025. Are colleges falling behind? Is Gen Z rewriting the rules of consumer psychology? Tune in to discover how these trends will shape the future of marketing.
Featuring: Sarah Levinger, host of "Brain Driven Brands"
Topics Covered:
- The rise and fall of UGC
- Why direct response is losing its edge
- Gen Z’s surprising influence on soft-sell strategies
- The creative strategist crisis in marketing
Don’t miss this bold look at what’s next in the marketing world.
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