The role of creative strategists is evolving faster than the industry can handle, and Sarah Levinger breaks it all down in this eye-opening discussion. From UGC fatigue to the death of hard-sell marketing, we uncover the shifts redefining ad strategy in 2025. Are colleges falling behind? Is Gen Z rewriting the rules of consumer psychology? Tune in to discover how these trends will shape the future of marketing.

Featuring: Sarah Levinger, host of "Brain Driven Brands"

Topics Covered:

• The rise and fall of UGC
• Why direct response is losing its edge
• Gen Z’s surprising influence on soft-sell strategies
• The creative strategist crisis in marketing

Don’t miss this bold look at what’s next in the marketing world.