In this episode of Marketing Mindset, Colby chats with UGC creator Kelly Jensen to explore the dynamics between agencies, brands, and creators. They share their thoughts on the briefing process, usage rights, and best practices for content creation. 

Colby gives insights into the challenges of creating effective briefs that give direction without stifling the creator’s voice. Kelly shares how too much detail can make content feel overly rehearsed, while no guidance can leave creators guessing about brand expectations. They give tips on achieving the right balance and ensuring content feels more organic for both the brand and the creator.

Tune in to learn more about the rapidly evolving UGC landscape, shaped by new FTC rules, technological advancements, and AI. This episode is essential listening for both UGC agency leaders and content creators alike!

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