Retention Director Jordan Gordon shares strategies for maximizing revenue and deliverability with email marketing. Topics include tailoring content based on engagement level, clean email deployments during Black Friday, segmenting emails and content constraints, strategies for Gmail users, and generating clicks with AMP.

In this insightful session, Jordan Gordon, Director of Retention and Email Marketing at Pilot House, reveals top strategies for maximizing sales during Black Friday and Cyber Monday. He discusses why consistent messaging is crucial and the impact of SMS on email engagement. Listeners will learn about effective audience segmentation for greater impact and the surprising customer behaviors that can drive conversions. Plus, he shares tips on transforming Black Friday buyers into loyal customers long after the holiday frenzy.

Jordan Gordon, Director of Retention at Pilothouse, dives into the chaos of email automation, describing how it can turn into a 'Frankenstein beast' over time. He emphasizes the need to audit email setups to streamline processes and prevent overload. Jordan suggests focusing on critical automations tailored to each stage of the customer lifecycle. His insights on the importance of accurate metrics are eye-opening, as they can drastically improve email deliverability and performance. Get ready to refine your email strategies for better retention!

Jordan Gordon, a marketing expert from Pilothouse, shares valuable insights into mastering email marketing. He discusses four key strategies that can help brands save time and boost customer acquisition and retention. The conversation highlights the importance of aesthetics in email campaigns, comparing it to post-Soviet architecture's charm. He also introduces a 2x2 framework for balancing productivity and customer lifetime value, emphasizing data analysis to enhance engagement and retention.

In this insightful discussion, Jordan Gordon, an email marketing strategist and philosophical lead at Pilot House, shares how to harness over 20 cognitive biases to elevate your email marketing game. He discusses the anchoring bias with a fun example that doubled Alka-Seltzer sales and reveals how simple loyalty incentives can outperform discounts. Learn why rhymes make your messages more trustworthy and how biases like loss aversion can create urgency without slashing prices. Turn your email campaigns into powerhouses of retention!

Jordan Gordon, an email and retention expert at Pilothouse, discusses crucial strategies for improving customer engagement. He emphasizes the importance of tracking lifecycle metrics beyond just revenue, identifying the three key stages: promotional, customer, and category lifecycles. Jordan warns about the pitfalls of discount strategies that can erode margins and highlights how a growing revenue line may not signify health. Understanding these metrics is key to maintaining customer loyalty and achieving sustainable growth.

Jordan Gordon, host of The World's Best Email and Retention Podcast, shares his expertise on optimizing email and retention strategies for 2025. He highlights the shift from static campaigns to automated flows, which save time while boosting revenue. The discussion also includes the integration of SMS marketing to enhance engagement and strategies for improving inbox deliverability using tools like Black Crow and Zero Bounce. Jordan emphasizes the distinction between customers and buyers, advocating for personalized content to foster retention.

Jordan Gordon, host of TWBERP and Retention Director at Pilothouse, shares his expertise in email marketing and retention strategies. He discusses how Gmail's new spam rules necessitate 'sniper segmentation' and highlights the importance of targeting engaged audiences to avoid spam pitfalls. Learn why brands that adapt quickly post-BFCM thrive, while untargeted email strategies falter. Gordon also emphasizes the rising role of AI in shaping future email marketing practices. Get ready to rethink your email strategy for enhanced deliverability and ROI!

Jordan Gordon, Director of Retention and Email Marketing at Pilothouse and host of The World's Best Email & Retention Podcast, shares invaluable insights on optimizing email strategies for revenue growth. He discusses the four pillars of email revenue and emphasizes the importance of retention for sustainable business success. Jordan also offers tips for maximizing impact during the holiday season, including actionable advice for Black Friday. His focus on simplicity in design and messaging reveals how top brands enhance engagement and profitability through effective email marketing.

Jordan Gordon from Pilothouse discusses simplifying email design through single destination and content-rich emails, inspired by the strategies of Ralph Lauren and Gucci. He shares tips on optimizing emails for dark mode and enhancing readability, offering practical advice for boosting email campaign performance.