DTC Podcast Ep 437: Mastering Email Marketing - Choose Your Strategy with Jordan Gordon’s Quadrant Framework (Plus the TWBERP Announcement)
Sep 6, 2024
Jordan Gordon, a marketing expert from Pilothouse, shares valuable insights into mastering email marketing. He discusses four key strategies that can help brands save time and boost customer acquisition and retention. The conversation highlights the importance of aesthetics in email campaigns, comparing it to post-Soviet architecture's charm. He also introduces a 2x2 framework for balancing productivity and customer lifetime value, emphasizing data analysis to enhance engagement and retention.
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