Ep 437: Mastering Email Marketing - Choose Your Strategy with Jordan Gordon’s Quadrant Framework (Plus the TWBERP Announcement)
DTC Podcast
00:00
Strategic Email Marketing Approaches
This chapter explores effective email marketing strategies using a 2x2 grid framework that balances productivity and customer lifetime value. It discusses key tactics for acquisition and retention, emphasizing customization based on business goals and resource availability. Additionally, it highlights the importance of data analysis in identifying 'hero products' and integrating email efforts with broader marketing initiatives to enhance engagement and conversions.
Transcript
Play full episode
