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Ep 437: Mastering Email Marketing - Choose Your Strategy with Jordan Gordon’s Quadrant Framework (Plus the TWBERP Announcement)

DTC Podcast

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The Importance of Aesthetic in Email Marketing Strategy

This chapter explores the significance of aesthetic appeal in email marketing through a metaphor comparing post-Soviet architecture and traditional cottages. It emphasizes how beautifying email communications, while maintaining clear strategic goals, enhances audience engagement and retention.

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