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Ep 464: Email Marketing in 2025: Why Gmail's New Spam Rules Demand Sniper Segments | AKNF
Dec 13, 2024
Jordan Gordon, host of TWBERP and Retention Director at Pilothouse, shares his expertise in email marketing and retention strategies. He discusses how Gmail's new spam rules necessitate 'sniper segmentation' and highlights the importance of targeting engaged audiences to avoid spam pitfalls. Learn why brands that adapt quickly post-BFCM thrive, while untargeted email strategies falter. Gordon also emphasizes the rising role of AI in shaping future email marketing practices. Get ready to rethink your email strategy for enhanced deliverability and ROI!
24:30
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Quick takeaways
- Emerging online-native brands excel in adapting to consumer behavior post-BFCM, while legacy brands struggle to keep pace with market demands.
- The shift towards refined 'sniper segmentation' in email marketing becomes crucial as inbox providers implement stricter spam filters, necessitating targeted strategies.
Deep dives
E-Commerce Growth Trends
E-commerce continues to experience exponential growth, with Shopify reporting record highs year after year. The preference for online shopping has solidified, becoming the primary method for consumers. However, some established brands are struggling in this competitive landscape, facing challenges from new online-native companies that effectively understand consumer behavior. These emerging brands often cater to the current shopping trends better, as they can respond more swiftly to market demands, while traditional companies may find it difficult to adapt.
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