Ep 464: Email Marketing in 2025: Why Gmail's New Spam Rules Demand Sniper Segments | AKNF

Dec 13, 2024

Jordan Gordon, host of TWBERP and Retention Director at Pilothouse, shares his expertise in email marketing and retention strategies. He discusses how Gmail's new spam rules necessitate 'sniper segmentation' and highlights the importance of targeting engaged audiences to avoid spam pitfalls. Learn why brands that adapt quickly post-BFCM thrive, while untargeted email strategies falter. Gordon also emphasizes the rising role of AI in shaping future email marketing practices. Get ready to rethink your email strategy for enhanced deliverability and ROI!

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 2min

Adapting Email Marketing in E-Commerce

02:05 • 15min

Navigating Email Marketing IP Strategies

16:40 • 4min

Engaging Email Marketing Showdown: The Fight Companion

20:45 • 2min

Celebrating Listener Engagement and Future Brand Collaborations

22:22 • 2min

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of the DTC Podcast, Eric Dyck sits down with Jordan Gordon, host of TWBERP (The World’s Best Email and Retention Podcast) and Retention Director at Pilothouse, to unpack the latest email marketing trends and retention strategies following Black Friday and Cyber Monday (BFCM).

Subscribe to the World's Best Email and Retention Podcast (TWBERP)➝ https://creators.spotify.com/pod/show/twberp

Jordan shares groundbreaking insights into how inbox providers like Gmail and Yahoo are tightening spam filters by selectively targeting segments of email lists. These changes demand a more refined approach to email marketing—what Jordan calls “sniper segmentation.”

Marketers will learn why untargeted campaigns are becoming obsolete, how to avoid Gmail’s spam pitfalls, and why focusing on flows and automations is the key to maximizing deliverability and ROI in 2024.

Key Takeaways:

BFCM Wins and Losses: Discover why nimble, online-native brands thrived while legacy brands struggled.

Sniper Segmentation: Learn how to ensure your most engaged audiences see your emails while avoiding spam folder pitfalls.

The Future of Segmentation: Why AI-driven tools will dominate email marketing—and how to stay ahead by understanding segmentation fundamentals today.

If you’re ready to adapt your email strategy for a smarter, more competitive digital landscape, this episode is a must-listen.

Timestamps:

[00:00] Banner Year for Shopify and E-Commerce Growth

[02:00] Email Inboxing Changes: Spam Filters and AI Impact

[04:30] Black Friday Cyber Monday Retention Insights

[07:00] Gmail’s Sniper Segmentation and New Rules

[09:30] Automations vs Campaigns: Switching to Flows

[14:00] Dedicated vs Shared IP for Email Success

[18:00] Email Fight Companion: Analyzing Brand Emails

Hashtags:

#Ecommerce #BlackFriday2024 #CyberMonday2024 #ShopifySuccess #EmailMarketing #AIinMarketing #RetentionStrategies #DigitalMarketing #DTCGrowth #MarketingTips

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video