DTC Podcast
Ep 354: EXTREME Email Makeover with Retention Director Jordan Gordon: banger includes, stinker excludes for maximum revenue and deliverability this Q4 | AKNF
Nov 17, 2023
Retention Director Jordan Gordon shares strategies for maximizing revenue and deliverability with email marketing. Topics include tailoring content based on engagement level, clean email deployments during Black Friday, segmenting emails and content constraints, strategies for Gmail users, and generating clicks with AMP.
32:34
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Quick takeaways
- Segmenting the email list into different lifecycle stages allows for more effective messaging and higher click-through rates.
- Targeting engaged audiences with personalized and relevant content improves overall email performance and deliverability.
Deep dives
Optimizing Email Engagement
To improve email engagement, it is important to focus on sending more emails to engaged users and fewer emails to less engaged users. By targeting engaged audiences with personalized and relevant content, higher click-through rates and revenue can be achieved. Segmenting the email list into different lifecycle stages, including recent buyers, stale prospects, and repeat buyers, allows for more effective messaging. Additionally, cleaning up the email list by excluding bounced addresses and implementing a stinker email exclude for less engaged recipients improves overall email performance and deliverability.
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