Ep 354: EXTREME Email Makeover with Retention Director Jordan Gordon: banger includes, stinker excludes for maximum revenue and deliverability this Q4 | AKNF
DTC Podcast
Introduction
This chapter emphasizes the importance of tailoring email content based on the engagement level of recipients. It discusses strategies for inactive subscribers and engaged shoppers, as well as optimizing inboxing by sending more emails to engaged users and fewer to less engaged ones. It also introduces a sponsor, Black Crow, that offers data-driven solutions to improve email and SMS abandonment messages.
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