
DTC Podcast
Ep 415: The Gucci and Ralph Lauren of Email Design with Jordan Gordan from Pilothouse | AKNF
Jun 21, 2024
Jordan Gordon from Pilothouse discusses simplifying email design through single destination and content-rich emails, inspired by the strategies of Ralph Lauren and Gucci. He shares tips on optimizing emails for dark mode and enhancing readability, offering practical advice for boosting email campaign performance.
16:29
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Quick takeaways
- Simplify email design through single destination emails or content-rich templates for better performance.
- Learn from industry leaders like Ralph Lauren and Gucci to master dark mode optimization and enhance email readability.
Deep dives
Champions and Industry Leaders in Email Marketing
To succeed in a new industry and achieve immediate results in marketing, it is essential to observe and learn from industry champions like Ralph Lauren and Gucci. Consumers seek genuine connections with influencers, emphasizing the need for authentic content over polished branding. Partnering with micro-influencers through platforms like MiniSocial can effectively deliver compelling content to target audiences, resonating across various marketing channels.
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