Ep 456: How Pilothouse Boosts Revenue Through Email Retention: Jordan Gordon’s Top Insights from The World's Best Email and Retention Podcast | AKNF

Nov 15, 2024

Jordan Gordon, Director of Retention and Email Marketing at Pilothouse and host of The World's Best Email & Retention Podcast, shares invaluable insights on optimizing email strategies for revenue growth. He discusses the four pillars of email revenue and emphasizes the importance of retention for sustainable business success. Jordan also offers tips for maximizing impact during the holiday season, including actionable advice for Black Friday. His focus on simplicity in design and messaging reveals how top brands enhance engagement and profitability through effective email marketing.

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Intro

00:00 • 2min

Email Marketing Essentials

02:07 • 6min

Maximizing Revenue Through Email Retention Strategies

08:06 • 3min

The Power of Email Strategy

10:50 • 11min

Maximizing Email Marketing for the Holidays

21:35 • 6min

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In this AKNF edition of the DTC Podcast, we’re joined by Pilothouse’s Jordan Gordon, Director of Retention and Email Marketing. Hot on the heels of launching his own show under the DTC Podcast Network, Jordan shares powerful insights from TWBERP (The World’s Best Email & Retention Podcast). Learn how to turn email into a sustainable revenue machine by optimizing key steps like deliverability, segmentation, and monthly messaging.

SUBSCRIBE TO TWBERP➝ https://open.spotify.com/episode/7Mof4UScME42Xga3Rq6x0M

Highlights from this episode:

Four Pillars of Email Revenue: Inboxing, welcome sequences, funnel support, and maintaining a steady frequency of monthly messages.

Why Repeat Purchasers Fuel Growth: Jordan explains why retention drives both revenue and long-term acquisition stability.

Essential Black Friday Tips: Start early, stay consistent, and focus on high-impact messaging to capture maximum wallet share.

Keep It Simple: How leading brands avoid unnecessary complexity in design and segmentation for a streamlined, effective email program.

Jordan’s actionable insights make this episode a must-listen for anyone looking to take their DTC email strategy to the next level. Search “TWBERP” to catch all of Jordan’s top tactics or listen in to this episode of the DTC Podcast for an all-killer breakdown!

Timestamps

0:00 Introduction to AKNF with Jordan Gordon

2:00 Importance of Email as a Buffer in Marketing

5:00 Structuring Effective Email Campaigns

8:00 Building Customer Relationships through Themed Email Content

10:00 Why Consistency Matters in Brand Marketing

13:00 Key Black Friday Insights for Email Marketers

15:00 Strategies for Email Segmentation and Privacy Updates

18:00 Preparing for Big Events with Pre-Planned Email Drops

21:00 Anchoring and Cognitive Bias in Marketing

24:00 Where to Get More from TWBERP

Hashtags

#EmailMarketing #RetentionStrategies #EcommerceGrowth #DTC #CustomerEngagement #MarketingTips #Podcast #BlackFridayPrep #SEO #DigitalMarketing

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