DTC Podcast Ep 496: How to Apply 20+ Cognitive Biases to Your Email Marketing: AKNF Preview of The World's Best Email and Retention Podcast with Jordan Gordon
Apr 4, 2025
In this insightful discussion, Jordan Gordon, an email marketing strategist and philosophical lead at Pilot House, shares how to harness over 20 cognitive biases to elevate your email marketing game. He discusses the anchoring bias with a fun example that doubled Alka-Seltzer sales and reveals how simple loyalty incentives can outperform discounts. Learn why rhymes make your messages more trustworthy and how biases like loss aversion can create urgency without slashing prices. Turn your email campaigns into powerhouses of retention!
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Using Cognitive Biases in Email Marketing
- When planning email campaigns or automations, review cognitive biases.
- Consider how to use these biases to improve your marketing results.
Anchoring Bias Examples
- Alka-Seltzer doubled sales by anchoring the idea of using two tablets.
- Toothpaste commercials use large amounts of toothpaste to influence perceived need.
Framing Bias in Marketing
- Frame products through storytelling in marketing campaigns.
- Consider how the structure of your message influences consumer perception.