Ep 448: The World's Best Email and Retention Podcast – BFCM Email Strategies (DTC Podcast Network Preview)

5 snips

Oct 18, 2024

In this insightful session, Jordan Gordon, Director of Retention and Email Marketing at Pilot House, reveals top strategies for maximizing sales during Black Friday and Cyber Monday. He discusses why consistent messaging is crucial and the impact of SMS on email engagement. Listeners will learn about effective audience segmentation for greater impact and the surprising customer behaviors that can drive conversions. Plus, he shares tips on transforming Black Friday buyers into loyal customers long after the holiday frenzy.

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Intro

00:00 • 2min

Maximizing Black Friday Email and SMS Strategies

02:24 • 15min

Email Strategies for Re-engaging Customers Before Black Friday

17:42 • 2min

Mastering Email Segmentation for Black Friday Success

19:49 • 5min

Maximizing Revenue Through Email and Customer Retention Strategies

24:35 • 4min