DTC Podcast
Ep 448: The World's Best Email and Retention Podcast – BFCM Email Strategies (DTC Podcast Network Preview)
Oct 18, 2024
In this insightful session, Jordan Gordon, Director of Retention and Email Marketing at Pilot House, reveals top strategies for maximizing sales during Black Friday and Cyber Monday. He discusses why consistent messaging is crucial and the impact of SMS on email engagement. Listeners will learn about effective audience segmentation for greater impact and the surprising customer behaviors that can drive conversions. Plus, he shares tips on transforming Black Friday buyers into loyal customers long after the holiday frenzy.
28:46
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Quick takeaways
- Consistency in messaging is crucial for Black Friday emails, as many customers may only open one among multiple communications.
- Leveraging SMS marketing effectively can enhance customer outreach and sales opportunities amidst the competitive BFCM shopping environment.
Deep dives
Maximizing Email Impact for Black Friday and Cyber Monday
To optimize the effectiveness of email campaigns during Black Friday and Cyber Monday, consistency in messaging is vital. Many customers may only open one email during this busy shopping season, making it crucial to deliver clear and repetitive messaging, such as the discount offer. Research indicates that a significant portion of users typically open just one email and make a purchase from it, emphasizing the need to target the first-time openers. This strategy entails sending the same core message repeatedly across multiple emails to effectively reach new and unengaged customers who might otherwise overlook the offers.
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