DTC Podcast Ep 472: What Email and Retention Strategies to Focus on in 2025 with Pilothouse's Jordan Gordon | AKNF
Jan 10, 2025
Jordan Gordon, host of The World's Best Email and Retention Podcast, shares his expertise on optimizing email and retention strategies for 2025. He highlights the shift from static campaigns to automated flows, which save time while boosting revenue. The discussion also includes the integration of SMS marketing to enhance engagement and strategies for improving inbox deliverability using tools like Black Crow and Zero Bounce. Jordan emphasizes the distinction between customers and buyers, advocating for personalized content to foster retention.
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Email Efficiency in 2025
- Prioritize getting more efficient in 2025 by increasing revenue with fewer messages.
- Focus on automations to achieve this efficiency in email retention.
Automating Email Flows
- Replace static email campaigns with automated flows to save time and enhance relevance.
- Design automations to overlap cleanly and support the customer journey down the funnel.
Customers vs. Buyers
- Businesses should focus on building relationships with customers, not just acquiring buyers.
- Shift from acquisition-focused marketing to customer-centric retention strategies.