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DTC Podcast
Ep 472: What Email and Retention Strategies to Focus on in 2025 with Pilothouse's Jordan Gordon | AKNF
Jan 10, 2025
Jordan Gordon, host of The World's Best Email and Retention Podcast, shares his expertise on optimizing email and retention strategies for 2025. He highlights the shift from static campaigns to automated flows, which save time while boosting revenue. The discussion also includes the integration of SMS marketing to enhance engagement and strategies for improving inbox deliverability using tools like Black Crow and Zero Bounce. Jordan emphasizes the distinction between customers and buyers, advocating for personalized content to foster retention.
27:33
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Quick takeaways
- Transitioning from static email campaigns to automated flows not only saves time but also significantly boosts customer engagement and revenue.
- Understanding the distinction between customers and buyers is essential for developing effective retention strategies that nurture long-term relationships.
Deep dives
Maximizing Conversion Through Customer Relationships
Building strong relationships with customers rather than just focusing on acquiring buyers is crucial for long-term success. Customers are individuals who develop a habit of purchasing from a brand, creating a 'custom' of loyalty. This perspective shift allows businesses to define a clear marketing strategy directed at nurturing these relationships throughout the customer's life cycle. By implementing targeted segmentation and personalized messaging, companies can efficiently guide customers through their conversion funnel.
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