DTC Podcast
Ep 425: How to Fix Email Automation Overload and Improve Retention (plus Long Live the Cookie!) | AKNF
Jul 26, 2024
Jordan Gordon, Director of Retention at Pilothouse, dives into the chaos of email automation, describing how it can turn into a 'Frankenstein beast' over time. He emphasizes the need to audit email setups to streamline processes and prevent overload. Jordan suggests focusing on critical automations tailored to each stage of the customer lifecycle. His insights on the importance of accurate metrics are eye-opening, as they can drastically improve email deliverability and performance. Get ready to refine your email strategies for better retention!
29:29
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Quick takeaways
- Streamlining email automations is essential to avoid inefficiencies and improve retention by focusing on customer lifecycle needs.
- Accurate email metrics are critical for identifying deliverability issues and ensuring effective communication with the target audience.
Deep dives
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