Ep 425: How to Fix Email Automation Overload and Improve Retention (plus Long Live the Cookie!) | AKNF

5 snips

Jul 26, 2024

Jordan Gordon, Director of Retention at Pilothouse, dives into the chaos of email automation, describing how it can turn into a 'Frankenstein beast' over time. He emphasizes the need to audit email setups to streamline processes and prevent overload. Jordan suggests focusing on critical automations tailored to each stage of the customer lifecycle. His insights on the importance of accurate metrics are eye-opening, as they can drastically improve email deliverability and performance. Get ready to refine your email strategies for better retention!

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Intro

00:00 • 2min

Navigating Email Deliverability and Harnessing Influencer Marketing

02:11 • 2min

Mastering Email Marketing Automation

04:39 • 18min

Preparing Email Automation for Q4 Success

22:12 • 5min

Strategies for Effective Email Automation and Retention

27:07 • 2min

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“Automations become this kind of Frankenstein beast... a series of good ideas put together, but over time, it becomes a mess.” - Jordan discussing the common pitfalls of email automations.

Jordan Gordon, Pilothouse Retention Director

Welcome to the DTC Podcast! In this episode, we have Jordan Gordon, Director of Retention at Pilothouse, sharing his expertise on refining email marketing automations. We delve into the importance of auditing your email setup to avoid inefficiencies and improve customer retention.

Key Insights You Don’t Want to Miss:

Automations Overload: Learn how to identify and streamline overgrown email automations.

Lifecycle Focus: Understand the critical automations for each stage of the customer lifecycle.

Accurate Metrics: Discover the importance of accurate email metrics for improving deliverability and performance.

Why Listen?

Email Efficiency: Gain valuable tips on keeping your email automations lean and effective.

Retention Strategies: Explore proven strategies to enhance customer retention through better email practices.

Metric Mastery: Learn how to use tools like Klaviyo to analyze and improve your email campaigns.

Tune in to learn how to clean up your email automations and boost your marketing efficiency!

Timestamps:

0:00 - Introduction: Mastermind Events and Addiction to Hosting

2:00 - Overview of C-Suite Mastermind Event 2024

6:00 - Importance of Email Automations

8:00 - Differences Between Campaigns and Automations

12:00 - Streamlining and Simplifying Email Automations

18:00 - Avoiding Automation Overload and Maintaining Efficiency

22:00 - Preparing for Q4: Importance of Early Planning

25:00 - Monitoring Email Deliverability and Addressing Issues

28:00 - Closing Remarks: Upcoming Episodes and Lead Gen Campaign

Hashtags:

#DTC #EmailMarketing #MarketingAutomation #MastermindEvents #Ecommerce #Q4Prep #InfluencerMarketing #MarketingTips #EricDick #JordanGordon #PilotHouse #DigitalMarketing #MarketingStrategy #EmailDeliverability #EcommerceMarketing #BusinessGrowth

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