Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
The Inefficiency Principle and the Marketing Procurement Problem
01:36 • 5min
The Cost of Efficiency Is Innovation
06:28 • 2min
The Importance of Tension in Business
08:46 • 4min
The Importance of Efficiency Seeking in a Successful Business
12:16 • 3min
The Death of Innovation
15:16 • 2min
The Art of Creative Entrepreneurship
17:27 • 4min
The Importance of Constraint Driven Exercises
21:02 • 3min
The Importance of Constraints in Innovation
23:37 • 2min
The Complex Battle for Margin
25:37 • 4min
The Fundamental Flip of the Value Chain
29:57 • 2min
The Five Levels of Pricing Success
31:40 • 3min
The Importance of Innovation in Creative Firms
34:12 • 6min