20% - The Marketing Procurement Podcast cover image

2Bobs: Innoficiency in Your Agency

20% - The Marketing Procurement Podcast

CHAPTER

The Death of Innovation

The best example of this is Google or Facebook. They simply can't do it, and that's why they have to buy small companies. As the company grows, when you're in an innovative business and you hire that one grown up, they're the pained minority. And then the innovators become the pained Minority.

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