The Fundamental Flip of the Value Chain

In a value-based, innovation-seeking culture, to me in my mind, they're the same things. In any industry that has undergone a pricing transformation, this fundamental flip has taken place. And when yours is an efficiency-seeking agency where all of the systems are around effective hourly rate, you're conflating price and cost. If you sell something for 2X what you previously would have sold it for, that extra $100,000 available as cost to be spent. Therefore your people spend it. Sorry, that's a big long rant.