20% - The Marketing Procurement Podcast cover image

2Bobs: Innoficiency in Your Agency

20% - The Marketing Procurement Podcast

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The Importance of Efficiency Seeking in a Successful Business

Roodem: All businesses are born in this moment of innovation. If you want to turn that potential into profit, you need the efficiency seekers. Entropy is basically unusable energy in a system. It's waste. And as an organization grows, there's more and more entropy. Roodem: You're in this battle of like you're constantly battling waste because it's the nature of organizations as they grow to actually become more wasteful.

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