2Bobs: Innoficiency in Your Agency
20% - The Marketing Procurement Podcast
00:00
The Importance of Tension in Business
Tension is what holds a bridge up. We don't have to resolve all tension. What passes for innovation for some people is actually quite disappointing. The optimizers reject the principle because their definition of innovation is different. Where you are on the spectrum will affect what you understand innovation to be.
Transcript
Play full episode
