20% - The Marketing Procurement Podcast cover image

2Bobs: Innoficiency in Your Agency

20% - The Marketing Procurement Podcast

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The Cost of Efficiency Is Innovation

Wiley: In almost every decision that a leader of any organization makes, this inefficiency principle is baked into the decision. So I think if you're just aware of the trade-offs, you might think a little bit longer or more deeply about the decision. You just did a pretty significant keynote to some pretty significant firms. What was your reaction to it? And so the short answer to question David is, it resonated with most people.

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