
2Bobs: Innoficiency in Your Agency
20% - The Marketing Procurement Podcast
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The Importance of Constraint Driven Exercises
The inefficiency principle states that innovation and efficiency are mutually opposable goals. What Amazon does differently is that they have a mix of internal innovation and then buying innovation. I suspect this is the slow beginning of not the end of Amazon, but kind of the normalization of their growth. That would be my guess too.
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