20% - The Marketing Procurement Podcast cover image

2Bobs: Innoficiency in Your Agency

20% - The Marketing Procurement Podcast

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The Art of Creative Entrepreneurship

David Baker: Culture of how they buy innovation destroys the innovation itself. Amazon might be the most successful example of a company who has grown large and able to retain pockets of innovative culture, he says. He adds that if your company culture will not tolerate waste and you're growing and growing and growing, then innovation never comes from within you acquire it.

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