The Inefficiency Principle and the Marketing Procurement Problem

The inefficiency principle is this idea that innovation and efficiency are mutually opposable goals. The problem is to be ignorant of the principle and think that you can do both like you could drive a car in two different directions at the same time. Peter Drucker's going back as far as 1963 started talking about managers who prioritize efficiency over effectiveness. And if you're not aware of the trade offs that you're making blindly, you won't understand why it's so difficult to innovate on your own.