20% - The Marketing Procurement Podcast cover image

2Bobs: Innoficiency in Your Agency

20% - The Marketing Procurement Podcast

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The Importance of Constraints in Innovation

There's a difference between occasionally using constraints to enhance innovation and then having a constant culture of constraints, which is different. The real innovators leave because they can't survive in a culture of efficiency seeking. A culture that does not create innovation "sucks the oxygen" out of the room," he says.

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