The Marketing Millennials 46 - Devin Reed (Gong) - How To Create Content That People Would Pay For
Mar 23, 2021
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 4min
Gong Labs - How Did It Become So Reputable?
04:02 • 3min
Having a Brand Can Help Performance Marketing Way More
07:12 • 2min
The Content Formula
09:13 • 4min
I'm Not a Salesperson, but I Like Content and B to B
12:45 • 2min
Gong's Data, Love the Emotions
14:51 • 3min
What's the Best Way to Share Your Content?
18:09 • 4min
Gong Labs
22:01 • 4min
Inpowerment Is a Big Part of the Gong Strategy.
25:59 • 2min
What's Your Content Creation Process?
27:53 • 3min
How Do You Plan Your Content Towards Lie, the Behavior Cycle, Like a Rap?
30:53 • 4min
How Do You Balance Innovation and Attribution?
34:27 • 4min
What Are You Doing Wrong?
38:32 • 4min
Are You Looking for a Senior Constant Marketing Manager?
42:07 • 3min