Every single piece of content has to be insitful, relevant and actionable. If something ise i like, here's a spoiler alert, daniel, your product is not relevant to them in that moment. So we want to have these topics that are relevant to our audience. The next one isn't sitful. I have it really simple test that you want toknow, if your contents in sight ful, it's called the eyebrow test. Your eyebrows are gong to do one of two things. They're either going to raise up like this or go low when they don't agree with what you're saying. It's making someone think. And so a lot of our