Rin: We already know what we're going to send for two in its colonel march 16 17 today. What we do is, like, one, we have already built evergreen content that inconsistently perform. Two weeks ago, we released five deal warnings preventing you from closing deals. And it's very mid funnel. Our goal was like, hay, let's start to pull people the funnel. Still lead with data, still make it superactionable.