Having a known brand and one that people liked only makes all those other things easier. sma was also really big on making sure, you know, hay, we don't want to just be the best. We want to be different. And a big part of that is your brand, right? Most, most companies in sales, tax space, marked marketing te see a lot of blues,. A lot of company that look very similar. Sma had no stock images, bright purple and pink, like we very specifically wanted to catch your attention, catch yeur eye.That's amazing. That's amazing. Yet, i wantto just go in its an interesting kind of, like twist