How do you mix the data with emotion to tell a story? Gong labs uses first-person narratives in their blog posts. They look at 300,000 sales emils and see how each one was written. Here's what they found: People who sent cold emails were most likely 'confused' by them. The best way to use this information is to down load it into your own content.
Devin Reed is the Head of Content Strategy at Gong and he also owns The Reeder where I help B2B marketing and sales teams with content strategy.
Follow him on Linkedin here: https://www.linkedin.com/in/devinreed/