Mcm: I think the two things that prevent marketers from being successful or reaching their potential are mechanical marketing and jargon. He says a lot of people have just been kind of pulled or put is like, you know, content pigeon hole. mcm: Make sure your content is attached to a strategic goal that the ceo cares about.
Devin Reed is the Head of Content Strategy at Gong and he also owns The Reeder where I help B2B marketing and sales teams with content strategy.
Follow him on Linkedin here: https://www.linkedin.com/in/devinreed/