Rikshankar: People love innovation, but never at the expense of revenue or pipe life. He asks his team to have an innovative side project that they can test out and learn from. Rikshanker says he is a coach who will help people become better content marketers. "I'm not just dictating what everyone does all the time - i think they have fantastic ideas"
Devin Reed is the Head of Content Strategy at Gong and he also owns The Reeder where I help B2B marketing and sales teams with content strategy.
Follow him on Linkedin here: https://www.linkedin.com/in/devinreed/