When i joined gong, the linked in page had about ten. My goal was to invest heavily on lincton to get gong's name out there as much as possible. And so a large part of my budget was content strategy for lington and specifically using a lot of video o t time. Video was perform really well. So we invested a ton ton there. There wasn't yoo. We didn't have a huge sales team, so there wasn't like this huge push to let show, ou know, pipe line of revenue right away. Was kind of lik, you no, get ramped, build our brand out.