Let’s talk ABM

44. Building buyer experiences with ABM | BoostUp

Jun 7, 2022

35:45

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Episode notes

The Origins of ABM - What Do You Think?

02:28

Do You Think It's Better to Have an ABM Team?

04:12

Let's Talk ABM - Lisa, That's a Good One!

01:35

Introduction

2min

The Future of Digital Versus Face-to-Face Events

3min

The Importance of Intent and Fire Intent in AVM

5min

Is There a Difference Between Intent and Interest?

2min

The Role of Sales in B2B Marketing

2min

What Do You Think About COVID?

3min

Accelerating AI in the ABM Market?

2min

How to Reach Out to Your Customers and Fans Through VDRs

4min

Do You Think It's Better to Have an ABM Team?

4min

10.

Abm

4min

11.

The Origins of ABM - What Do You Think?

2min

12.

Let's Talk ABM - Lisa, That's a Good One!

2min

In this episode of Let's talk ABM, Declan chats to Lisa Sharapata, CMO at BoostUp. Lisa is a global Marketing Leader, advisor, and thought leader who has delivered transformative growth in many high-tech companies. Over the course of the last 20 years, she has led teams across all Marketing disciplines – from Demand Gen to Brand, Growth Marketing to Customer Experience. She is now heading up Marketing at BoostUp, the Revenue Operations, and Intelligence Platform.

Here's what they cover:

- How Lisa has seen ABM change over recent years

- How best to use intent data in your ABM program

- How the buyer experience needs to change

- Lisa's advice for anyone launching an ABM program

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Let’s talk ABM

44. Building buyer experiences with ABM | BoostUp

The Origins of ABM - What Do You Think?

Do You Think It's Better to Have an ABM Team?

Let's Talk ABM - Lisa, That's a Good One!

Get the Snipdpodcast app

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Discoverhighlights

Save anymoment

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Get the Snipd
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