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44. Building buyer experiences with ABM | BoostUp
Let’s talk ABM
Do You Think It's Better to Have an ABM Team?
The first time I stood up ABM was almost 10 years ago. And we had a small BDR team and they reported a sales. But as we brought in intent data and started to stand up this ABM program, we kind of piloted bringing a couple of the SDRs over to marketing and working the accounts with us. When I went to Sixth Sense, that team was already established. You know, they had a really great cadence. It was kind of woven into the fabric of how the GoToMarket team was approaching things. So yeah, coming in here fresh without that and being able to just kind of look at things from a whole new perspective is very helpful.
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