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44. Building buyer experiences with ABM | BoostUp
Let’s talk ABM
Accelerating AI in the ABM Market?
I'm looking at the platform more holistically, and I want to be able to see the entire lifecycle of the customer. And back to the whole notion of, you know, intent data really just being kind of this new way of lead scoring that's much more insightful. So we've gotten all that stood up and we've changed the categories a little bit. We're growing quickly, but still in early stages.
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