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44. Building buyer experiences with ABM | BoostUp
Let’s talk ABM
How to Reach Out to Your Customers and Fans Through VDRs
We're selling to CROs, RevOps leaders, VP of operations, sales up leaders, RVPs. They know what VDRs are all about. And they're also really busy. And so we've just found that educating them, providing opportunities for them to network with their peers has been a lot more conducive to meetings and converting into customers or fans. I mean, I'm not a fan of cold calls. But and even warm outreach, because, and then trying to find people today too, right? Half of the world is still remote at least.
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