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44. Building buyer experiences with ABM | BoostUp
Let’s talk ABM
The Role of Sales in B2B Marketing
Gardener study: 1,200 B2B decision makers think that the role of sales has changed beyond all recognition. Now sales and indeed marketing hand in hand, our job is to help our customers make sense of the landscape. So having to give them the kind of hold their hands and kind of lead them through that journey.
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