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44. Building buyer experiences with ABM | BoostUp
Let’s talk ABM
Abm
The people who are typically sourcing the technology aren't always the end users. So, as an account moves over from the buying kind of stages to becoming a customer, there's a lot more people to consider. And then it also depends on how your product is changing or what you're cross-selling. It doesn't really change, I guess, in my mind, the importance of looking at the account holistically and what they need.
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