44. Building buyer experiences with ABM | BoostUp
Let’s talk ABM
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Abm
The people who are typically sourcing the technology aren't always the end users. So, as an account moves over from the buying kind of stages to becoming a customer, there's a lot more people to consider. And then it also depends on how your product is changing or what you're cross-selling. It doesn't really change, I guess, in my mind, the importance of looking at the account holistically and what they need.
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