44. Building buyer experiences with ABM | BoostUp
Let’s talk ABM
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What Do You Think About COVID?
I saw COVID really disrupt that because you're using basically people's IP addresses to identify who they are, where they're from. And then GDPR, which all of those things kind of through a wrench in things and will be interesting to see how things change with cookies changing. So I do think this is going to continue to evolve. You know, even if it's ABM or B2B or B2C, I always go back to it's really P2P. Like it's people to people. But the technology and all of the intent, it'll evolve and change and expand. The basic principles are still the same. And you have to get that right.
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