
44. Building buyer experiences with ABM | BoostUp
Let’s talk ABM
00:00
Introduction
ABM is one of the hottest B2B strategies right now, helping companies to win, grow and retain their most important accounts. This podcast allows me to spend some time talking to account-based marketing leaders about their ABM programs. Today I'm joined by Lisa Sharapata who's a CMO of BoostUp AI.
Transcript
Play full episode