Ecommerce Playbook: Numbers, Struggles & Growth

How to Design Your Ecommerce Forecast (3 Rules)

Mar 1, 2023
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
Hexclad Cookware - I Love That Man!
02:39 • 4min
3
What's the AOV of a DTC Order?
07:09 • 3min
4
Defining the Net Profit
09:59 • 4min
5
E-Commerce Brands - Are You Trying to Turn Fixed Costs Into a Percent of Revenue?
13:31 • 3min
6
Is There a Security Buffer in the CAC?
16:29 • 4min
7
We Did Not Do a Good Job of Marketing Yet When We Initially Launched It
20:22 • 3min
8
Demand Creation - Give Marketing a Seat at the Table
23:24 • 2min
9
How Do You Approach Forecasting?
25:29 • 5min
10
Ambo Earth - How to Build a Blended Average of the CPA
30:45 • 5min
11
How Many First Time Orders Are a Dutch Oven?
35:23 • 4min
12
How to Stay Alive With Forecasting
39:11 • 2min