How to Design Your Ecommerce Forecast (3 Rules)
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
Defining the Net Profit
Connor: I would think about net income as basically total sales or net revenue minus all of our cost of delivery, minus all of op-x. And then net profit I would actually consider to be even after any interest or emergency debt payment that would be included. So for us, that it's a little different. But the key thing that we want to make sure is, hey, we're not losing money on each order. That's a net profit number. Ron: Richie has boiled down a lot of variable expenses that are directly related to like the marketing mix and actually selling those products. He was able to boil down that variable and include it in that in that that overall profit goal
Transcript
Play full episode
