Ecommerce Playbook: Numbers, Struggles & Growth cover image

How to Design Your Ecommerce Forecast (3 Rules)

Ecommerce Playbook: Numbers, Struggles & Growth

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We Did Not Do a Good Job of Marketing Yet When We Initially Launched It

In January, we were projecting to sell like 650 peppermills. I was looking at the previous two months and we had only sold like 100 to 200 per month in that month. We did not do a good job of marketing yet when we initially launched it. But we've done a lot much of much better job with that in the last few months. And then now in February, we were looking back at January, we sold 750 out of 650.

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