How to Design Your Ecommerce Forecast (3 Rules)
Ecommerce Playbook: Numbers, Struggles & Growth
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What's the AOV of a DTC Order?
For us as a business, we actually basically just break even on our DTC channel and all the profit is derived from the other channels of the business. So when you think about designing this model, what is the output or the primary measure that you want to make sure you accomplish in designing it? Is it contribution margin? Is it overall net income? Like what do you think about the model's purpose for a business?
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