Ecommerce Playbook: Numbers, Struggles & Growth cover image

How to Design Your Ecommerce Forecast (3 Rules)

Ecommerce Playbook: Numbers, Struggles & Growth

00:00

How Many First Time Orders Are a Dutch Oven?

Richie: One thing we've struggled with is going back to the Dutch oven example, that's a new product of ours. People wanted it. So we made it and we rolled it out. We had a great launch for that product. And we also had a lot of first time orders. It wasn't all and most of it was returning customer orders,. But it was a ton of first timeorders with that product. Now you should be able to look at using assuming you all use UTM parameters like what order what products were purchased off of this campaign. Then you can get to like a gross margin of the campaign and sort of use that as an indication. Richie: I think

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app