How to Design Your Ecommerce Forecast (3 Rules)
Ecommerce Playbook: Numbers, Struggles & Growth
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Is There a Security Buffer in the CAC?
As a head of growth, what is your response? What is the financial line on them that is your responsibility? Are you responsible all the way down to the net income level? I'm assuming you don't have control over the entirety of the op-ex or really even the cost of goods side of it. But ultimately, like you said, there's different ways to think about it, right? And so we'll actually create some sort of marginal buffer in the consideration of the CAC. It usually ranges maybe four to five percent.
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